Samuel Adams



Accion is proud to partner with Samuel Adams on the company’s signature philanthropic initiative: Brewing the American Dream.


Sam Adams believes that if an entrepreneur has the guts, passion and perseverance to follow their own path of business ownership, access to resources shouldn’t be what stands in the way. That’s why the company created Brewing the American Dream in 2008 and asked Accion to be the program’s core partner. Together, Sam Adams and Accion provide loans, coaching and networks to food and beverage entrepreneurs pursuing their craft and the American dream of running their own business.


Photo by Damon Jacoby ©2016

As Brewing the American Dream’s program partner in getting capital to the business owners who need it most, Accion has provided over 1,300 loans totaling nearly $18 million and helped more than 1,000 of the most passionate food and beverage entrepreneurs across the country support over 5,300 jobs and counting.


We help fuel speed coaching, pitch room competitions, webinars and more – uniting our expertise with the passion and business knowhow of Sam Adams employees to offer a one-of-a-kind suite of programs and services that sets food and beverage businesses up for success.



The Program offers the following support to food and beverage businesses:


Getting a loan is one of the hardest parts of turning an idea into an American Dream. Accion offers loan products perfect for small food and beverage businesses, and we partner with borrowers every step of the way, from buying equipment to hiring staff to opening a new location. Click here to learn more, and to unlock access to the full suite of Brewing The American Dream programs.

Speed Coaching:

Accion loan consultants team up with business experts including lawyers, accountants, marketers, and Samuel Adams staff to provide in-person, free advice in communities across the country. Learn more!

Pitch Room Competition:

Entrepreneurs with packaged food or beverage products pitch to a panel of expert judges, sometimes including Jim Koch himself! Winners receive a $10,000 business grant and extended mentoring from Samuel Adams. Learn more!

Remote One-on-One Coaching:

Available exclusively to Accion clients, Samuel Adams coaching is an opportunity for one-on-one conversation with experts on six key business topics:


  • Digital Marketing + Social Media
  • Buyer + Distributor Relations
  • Marketing + Sales
  • Legal Advice on Packaging
  • Branding + Design
  • Hiring + Employee Relations


Ask your loan officer how to apply!

Quarterly Webinars:

Sam Adams employees and food and beverage industry experts lead free quarterly webinars on topics including food labeling, design, and social media.

Promotional Opportunities:

Accion food and beverage clients are featured on Samuel Adams’ website and considered for other valuable promotional opportunities.

Online Resources:

Accion’s Business Resource Library features educational articles and tips every small business owner should know.