Serena Williams Partnership

Tennis icon and fashion designer Serena Williams is launching Unstoppable, a special edition jewelry capsule to benefit Accion Opportunity Fund. The two pieces, in sterling silver with a diamond accent, are etched with the word Unstoppable around a polished circle. The elegant simplicity of the design is meant to reflect Serena’s positivity and determination, and to inspire her fans and followers also to be Unstoppable. The bracelet and necklace are accessibly priced at $100. Serena’s Unstoppable pieces are not only great-looking, on-trend jewelry, but they will also remind you that your strength, kindness and grace are, indeed, Unstoppable. And simply knowing that a piece of jewelry you put on in the morning helps others in impactful ways is empowering. Look fabulous and do good!


Through August 5, 100% of net proceeds of the Unstoppable limited-edition pieces will benefit exclusively Accion Opportunity Fund’s Small Business Relief Fund to provide support directly to Black small business owners. In addition, a percentage of other Serena Williams Jewelry core collection purchases will be donated to Opportunity Fund. The Serena Williams Jewelry Unstoppable collection is available as an e-commerce exclusive on In collaboration with global diamond manufacturer K.P. Sanghvi, Serena Williams Jewelry features ethically-sourced and conflict-free diamonds.