Accion serving Southern California Partners with Eva Longoria Foundation to Support Latina Entrepreneurs

Mariel Cota of San Diego Flower Solutions received a business loan through the Eva Longoria Foundation’s Microloan Fund, administered by Accion.

 

– $500K Gift Will Fund Loans and Trainings for Spanish-Speaking Small Business Owners–

 

Accion serving Southern California, a nonprofit lender offering small business loans, was awarded a multi-year, $500,000 grant from the Eva Longoria Foundation (ELF) to empower Latina entrepreneurs through Spanish-language educational programs and events. The grant, which will also grow the Eva Longoria Foundation Microloan Fund (administered by Accion), was made possible by a generous contribution from the Howard G. Buffett Foundation.

 

“We are so pleased to continue our work with the Eva Longoria Foundation,” said Accion CEO Elizabeth Schott. “Since 2013, we’ve partnered with the Eva Longoria Foundation to provide Latina business owners with access to capital and we’re excited to expand our partnership to reach more Latina and Spanish-speaking entrepreneurs through educational events and entrepreneurial trainings.”

 

“Latinos are the economic engine of this country. Over the last decade, Latinos have created more than 86% of all new businesses in the US, and Latina women start businesses at six times the national rate,” said actress, activist and philanthropist Eva Longoria Bastón. “As our nation moves to recover economically from COVID-19, we have to support Latina entrepreneurs as they get their families and our country back on its feet. Thanks to the continued, visionary support of the Howard G. Buffett Foundation and the community-based work of Accion, we have a plan to do just that.”

 

ELF’s grant to Accion will fund loans for Latina-owned businesses in Southern California, supporting their economic resiliency and creating local jobs. Accion will also launch a new 10-week virtual training course, presented entirely in Spanish. The program, called Academia de Acción para el Éxito Empresarial (AAEE), will serve 20-30 Latina entrepreneurs each year in a supportive, culturally sensitive environment and empower participants to launch or formalize their small business. Training topics will include financial management, marketing and business planning. After successfully completing the program, participants will have the opportunity to access up to $5,000 in small business financing from Accion.

 

Academia de Acción will meet online from Aug. 25 through Oct. 27 and is open to Latinas located in Imperial, Riverside, San Bernardino and San Diego counties in California. Interested entrepreneurs can apply for the program by visiting academiadeaccion.org.

 

ELF’s grant to Accion will also fund a workshop event for Spanish-speaking entrepreneurs, offering them the opportunity to learn from experts on a variety of subjects related to business ownership, including credit, marketing and social media, business plan writing, and financing. Planned for later this year, the event will most likely be hosted online, pending state guidelines regarding gatherings.

 

About Accion serving Southern California

Accion is a nonprofit, mission-based microlender dedicated to connecting entrepreneurs with the accessible financing and resources it takes to create or grow healthy businesses. By providing loans ranging from $300 to $100,000, it creates opportunity for increased income, economic stability and employment. In Southern California, Accion has provided nearly 5,000 loans totaling more than $43 million in its more than 25-year history. For more information on Accion small business loans in the United States, visit https://us.accion.org/region/southern-california/.

 

About the Eva Longoria Foundation
Latinas in the U.S. are a rapidly growing group with extraordinary potential, yet they disproportionately lack educational opportunities and face economic challenges. Founded by activist and actor Eva Longoria Bastón in 2012, the Eva Longoria Foundation’s mission is to help Latinas build better futures for themselves and their families through education and entrepreneurship. Through programs in STEM education, mentorship, parent engagement, college scholarships and entrepreneurship, the Eva Longoria Foundation has directly impacted more than 27,000 lives in the United States and Mexico. Visit the Eva Longoria Foundation online at evalongoriafoundation.org or on social media @EvaLongoriaFoundation.

 

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For Immediate Release

Contact: Suzanne Carlson

scarlson@accionsandiego.org

817-729-5404

 

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