Together, Accion and the Samuel Adams Brewing the American Dream program give small food and beverage businesses across the country the capital and knowhow they need to succeed.

In 2008, entrepreneur and craft beer pioneer Jim Koch launched Brewing the American Dream to make it easier for food and beverage business owners to translate their passion into a viable business, to create jobs in their neighborhoods, and to share their craft with their communities. 

Accion is honored to serve as Brewing the American Dream’s program partner. We have provided over 1,300 loans totaling nearly $18 million and helped 1,000 of the most passionate food and beverage entrepreneurs across the country support over 5,300 jobs and counting. We’ve worked behind the scenes on speed coaching, pitch room competitions, webinars and more – uniting our expertise with the passion and business knowhow of Sam Adams employees to offer a one-of-a-kind suite of programs and services that sets Brewing the American Dream businesses up for long-term success.  

“The loan was a huge boost for Top Shelf Cookies. The mentoring has been so valuable; in a lot of ways more so than the money, because I’m only one person…Just getting the idea of where to start puts me in a better place.” – Heather Yunger, owner of Top Shelf Cookies in Boston

“I’m featured on the BTAD website and have collaborated with Sam Adams on several promotions…That’s an amazing step forward to an entrepreneur like me!” – Alberto Boleres of 606 Coffee Roasters in Chicago 

 

The Program offers the following support to food and beverage businesses:

                                       

Loans:

Getting a loan is one of the hardest parts of turning an idea into an American Dream. Accion offers loan products perfect for small food and beverage businesses, and we partner with borrowers every step of the way, from buying equipment to hiring staff to opening a new location. Click here to get started, and to unlock access to the full suite of Brewing The American Dream programs. 

Speed Coaching:

Accion loan consultants team up with business experts including lawyers, accountants, marketers, and Samuel Adams staff to provide in-person, free advice in communities across the country. Learn more!

Pitch Room Competition:

Entrepreneurs with packaged food or beverage products pitch to a panel of expert judges, sometimes including Jim Koch himself! Winners receive a $10,000 business grant and extended mentoring from Samuel Adams. Learn more

Individual Mentoring:

Accion food and beverage clients can connect for a one-time phone mentoring session with Samuel Adams staff to get advice on anything from marketing to procurement. Ask your loan officer how to apply!

Quarterly Webinars:

Sam Adams employees and food and beverage industry experts lead free quarterly webinars on topics including food labeling, design, and social media. 

Promotional Opportunities:

Accion food and beverage clients are featured on Samuel Adams’ website and considered for other valuable promotional opportunities. 

Online Resources:

Accion’s Business Resource Library features educational articles and tips every small business owner should know.    

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